Development of a service website with SEO, applications and CRM

When do you need a landing page, and when do you need several pages?

One page is good for one sentence and one clear action. If a company does apartment renovation, interior design and installation of engineering systems, these services have different questions, prices and selection criteria. It makes sense to open them separately, while maintaining the overall style and navigation.

We determine the structure based on real services and search tasks. We do not create identical pages for hundreds of cities if the company does not operate there and cannot show local conditions. A helpful page explains the specific offer, its boundaries, and the next step for the client.

What should be on the service page

• A clear name and description of the result.
• Scope of work and what affects the cost.
• Real examples or honestly labeled demonstrations.
• Work procedure, payment stages and materials from the client.
• Answers to questions that prevent you from making a decision.
• Contact and short form with clear submission confirmation.

Applications, analytics and communication with CRM

The form should save the request, and the success message should appear only after confirmation from the server. If the send fails, the client sees an error and an alternative way to contact. A click on Telegram is measured separately: opening a chat does not mean that a person has sent a request.

We transfer the page, source and valid campaign tags to CRM. Analytics shows which services are read, where the form starts and how many confirmed applications are received. We do not send contacts and task text to the parameters of analytical events.

Preparing the site for search

Public pages must have accessible HTML with text, their own title, description and canonical address. We set up a site map, rules for technical pages, redirects to old addresses, and a 404 response for a missing page. On the phone we check readability, buttons and the absence of horizontal scrolling.

Speed and indexing are part of launch preparation, but ranking growth also depends on content, competition and trust in the company. After publication, we check whether the search engine has accepted new addresses, what queries are getting impressions, and whether visitors reach the request. For further work there is SEO and organic growth.

Cost, examples and getting started

Website development starts Quote on request. The number of pages, design, catalog, account and integrations affect the price. On website development page You can view interactive portfolio concepts. They are labeled as examples and not as proof of customer results.

For a free prototype, prepare a list of services, several real works, contacts and terms of service. Based on the prototype, we will agree on the structure and composition of the launch. If you already have a website, let’s first evaluate which addresses and search traffic need to be preserved during the update.