How they buy your product
Sort out a few sales. Does the buyer choose a standard item with a known price or discuss the package first? Do you need delivery, verification of balances and documents for the company? The answers determine the format of the site, not the desire to add all the popular features.
For goods to order, you can show options and send a request for calculation. Naming an unspecified amount as the final cart price is awkward for both parties. For a standard assortment with current stock, independent registration, on the contrary, reduces correspondence.
Three formats
| Format | Suitable | Main route |
|---|---|---|
| Catalog | Individual price, difficult choice | Position → calculation request → manager |
| Online store | Standard products and clear terms | Position → cart → order → payment |
| B2B office | Repeat orders from companies | Access → personal conditions → order → documents |
What you need to prepare
- Nomenclature, categories, photographs and characteristics.
- Source of prices and balances, update frequency.
- Rules for delivery, receipt and order processing.
- Differences between retail and corporate environments.
- Responsible for the content and confirmation of orders.
What errors to check
The last item can be ordered by two people at the same time. Price may have changed after adding to cart. The payment may be delayed and the buyer may have to press the button again. For these cases, explicit order states and verification on the server are needed.
The product card should explain what is being sold, and the category should help with the choice. Filters and parameters should not create an infinite number of identical addresses in the search. Useful categories are opened for indexing; technical combinations are assessed based on content and demand.
What to include in the first launch
For the catalogue: categories, cards, search with sufficient assortment and payment form. For the store, a cart, order, payment integration and notifications are added. B2B requires organizational roles and access checks for personal conditions.
It is not necessary to launch a loyalty program and complex recommendations at the same time as the main sale. First, check whether the client finds the product, understands the terms, and can complete the request without errors.
On website development page There are interactive portfolio concepts. Suitable for services multi-page service website, and for regular corporate clients you can develop personal account.
Let's discuss your task
Describe the process and result you need. We will show the prototype and agree on the development content, cost and deadline.
Get a prototype