When is a technical audit needed?
An audit is useful after a launch, move, change of platform, or drop in search traffic. Its task is to find out whether the search engine can bypass and understand important pages, whether the site is creating duplicates and whether the path to access works. A good technical base helps promotion, but does not replace a sought-after offer.
We start with business goals, a list of sections and search statistics. If Webmaster and Metrica are connected, we use their data. If there were no measurements before, we do not report the absence of a report as zero traffic: we fix the gap and set up data collection.
What will we check in all sections?
- HTTP responses, page availability, and unnecessary redirect chains.
- Robots, sitemap, canonical and technical addresses.
- Unique title and description, visible headings and HTML content.
- Internal links, old addresses and important pages without incoming links.
- Structured data and matching markup with content.
- Loading on the phone, images, fonts and critical errors.
- Forms, alternative contacts and the correctness of conversion events.
What the report will look like
| Field | Contents |
|---|---|
| Problem | Observed fact and affected addresses |
| Influence | What interferes with crawling, understanding a page or application? |
| Priority | Urgency based on scope and effort |
| Correction | A specific task for a developer or editor |
| Check | How to confirm the result after publication |
A reading from an automatic scanner does not always indicate a problem. For example, a demo application with noindex does not need search text, and a private account should not be included in the sitemap. Therefore, we check the conclusions on the purpose of the page, and do not correct everything according to the same template.
Corrections and publication control
Before making changes, save a backup copy and a list of files. We check the edits locally, publish them, and crawl the site again. After sending a sitemap or IndexNow notification, we record the service’s response; acceptance of the notification is separate from the actual appearance of the page in the search.
When moving, we save useful old addresses and arrange direct redirects. Bulk URL replacement without a mapping may lose accumulated signals. If only part of the site is accessible, the report will show an explicit inspection boundary.
How to order
Direction SEO promotion starts Quote on request per month. We evaluate a one-time audit and the volume of development separately by the number of pages, platform and access. A free initial analysis will help you determine what work is needed right now.
To get started, all you need is the website address, a description of the main services and known problems. It is useful to give read access to Webmaster and Metrica. An example of how the report is structured can be found in SEO audit demonstrations: The data there is fictitious and is not an audit of your site.
Let's discuss your task
Describe the process and result you need. We will show the prototype and agree on the development content, cost and deadline.
Get a prototype