Collect real search tasks
Start with a list of services, customer questions, and queries that your site is already getting impressions for. In Wordstat, check broad wording and more precise options. The number of queries with several words is not equal to the number of buyers: the set may include educational topics, vacancies and names of competitors.
For each important group, look at the organic search results. If the issue is occupied by catalogs of finished products, the request may have a different meaning than a development order. Narrowing the topic helps to better answer the problem, but does not in itself prove low competition.
Distribute queries across pages
- Commercial page: specific service, result, composition, cost and appeal.
- Information article: comparison, preparation, instructions or verification of the result.
- Case: real task, implementation and proven result.
- Demo: the opportunity to try the interface with honest data designation.
Don't create multiple pages with the same promise for small variations of the phrase. One strong page can answer a group of related queries. A separate address is needed for an independent task and different content.
Bring your website into technical order
Check HTML accessibility, canonical URLs, sitemap, robots, old links and mobile version. Internal links should lead from a general direction to a specific service, article and case. A page without incoming links is less likely to be discovered and used, even if it is in the map.
In analytics and AI tools, check which pages are already in the search and which are excluded. Consider the reasons for the exception separately: a new page awaiting crawling and a page of little use require different actions.
What articles should you write?
Useful materials that help you choose a solution: comparison of your own CRM and a ready-made one, the composition of the technical specifications, rules for data transfer, acceptance of the bot with payment. They need specific criteria, process examples, and limitations. A large amount of repetitive text does not add value.
analytics and AI tools describes separately unhelpful content. Therefore, priority is given to content that solves the visitor’s question, rather than a mechanical increase in the number of pages.
What to watch after publication
- Did the robot discover new addresses and did they appear in the search?
- What targeted queries generated impressions and clicks.
- Which landings result in confirmed applications.
- Where visitors don't find the answer or abandon the form.
- What materials should be expanded on real issues.
Updating the index and increasing positions takes time and is not guaranteed by sending a sitemap. Regular comparison of similar periods helps to separate improvement from random fluctuations. B SEO section You can discuss the audit, corrections and future plans for your site.
Let's discuss your task
Describe the process and result you need. We will show the prototype and agree on the development content, cost and deadline.
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